The legend keeps spinning

Way back in 1972, Panasonic-owned Technics changed the world of DJing for ever with the launchof the now iconic SL-1200 Series turntable.

50 years and over 3,500,000 sales later, a limited edition 50-year anniversary SL-1200 series range was released. Just 98 units were available in New Zealand, in seven unique colours, with a slipmat featuring a gold Technics logo.

To mark this special milestone, Panasonic partnered with The Spinoff and ran a series of digital banners in their Pop Culture section.

Client
Technics
Project
Awareness
Services
Digital Design