Panasonic brings the power of nature into Kiwi homes

NanoeX are nanoscale particles wrapped in water. Panasonic’s new air conditioning units harness these tiny particles to inhibit mould, odours, bacteria, allergens & pollen. The process is complicated but the message needed to be simple, so we developed the campaign around “Bringing the power of nature indoors”.

Using both filmed and 3d environments, creating an aspirational Kiwi home. We flooded it with nature at the flick of a switch revealing a utopian environment originating in the aircon unit. We brought this nature to life on billboards, digital and radio.