Experience the Best Entertainment at Home
Panasonic has the largest range of products for your entire home and wanted to communicate this to both customers and dealers.
CLIENT
PanasonicPROJECT
Brand Strategy for Panasonic RangeSERVICES
Strategy, Advertising, Digital, ExperienceTestimonial
“We’ve worked with Lemonade for a number of years, and it’s been a very successful partnership. We’re proud of the work we’ve done together to launch and promote our global brands to the New Zealand market. They’re genuinely creative people without the big creative egos. They’re always finding cost-effective ways to produce professional content without the premium budgets. They give us their best every time.”
Challenge:
Reposition Panasonic from being a brand primarily known for television and entertainment, to a brand with clever, user-friendly products for all areas of the home.
Response:
We developed a Panasonic Home umbrella brand and story, and developed the design style and photography guidelines.
We showcased the suite of Panasonic Home products in communications across multiple mediums, and developed communication assets that can be readily utilised by Panasonic and various retail partners in their respective channels.
Created the Panasonic Home Experience at the Vodafone Event Centre so people could walk around a full scale, fitted out Panasonic home and see, touch and feel the Panasonic home product range in situ.
Result:
Created communication assets to show & tell the home range story – with the Home Event enabling Panasonic to effectively engage, inform and entertain a number of dealers & sales people over a number of days.
“They’re genuinely creative people without the big creative egos.”
Lynda Bodger
