Fair Food feeding bellies, not landfill
Fair Food is Auckland’s first food rescue charity. Established in 2012, they collect good fit-to-eat food from primary producers & retailers that would otherwise go to landfill and redistribute it free of charge to people who struggle to put food on the table.
Fair Food rescued over 220,000 kilograms (220 tonnes) of food from landfill in 2019, equating to 348,000 meals provided to those in need.
We redesigned & refreshed Fair Food’s marketing & communication assets. This included website, signage, vehicle & truck livery, email templates, staff t-shirts & tote bags, and marketing collateral & menus for events such as a TedX dinner function which Fair Food helped cater with rescued food.
During COVID-19, we provided marketing & communication advice, created COVID-19 health & safety messaging, emails, social media and digital & radio ads to drive awareness & donations.
Client
Fair FoodProject
Digital, Marketing CollateralServices
Brand Strategy, Website, Print, Digital, Radio, LiveryTestimonial
"We rescue good food and redistribute it to those who need it. During the Covid crisis, Lemonade has helped us remain visible to potential suppliers and donors. With their smarts, we’ve been able to keep our trucks on the road and continue to fill bellies."
“In an unprecedented time, they’ve helped us do unprecedented things. With their smarts, we’ve been able to keep our trucks on the road and continue to fill bellies."
Veronica Shale
