Discover your amazing backyard
International travel is very important for American Express card members, who enjoy great membership and airport deals. With COVID-19 stopping overseas travel in 2020, we developed a campaign around spectacular, off the beaten track Kiwi destinations, aimed to inspire new card members to explore their amazing backyard with us.
Client
American ExpressProject
Platinum Airpoints Card Acquisition CampaignServices
Concept, OOH, Radio, Microsite, Digital, Social

