What is a brand?

By Jon Raduch, Creative Director   The definition of branding keeps evolving, as creatives and strategists innovate in brand experience. We take a quick trip back in time to understand its context and its meaning today. Whether it was the Egyptians branding cattle or ancient brickmakers stamping bricks – logos, marks or signatures are an… Read More

A rebrand versus a brand refresh

By Jon Raduch, Creative Director   Sometimes it’s very clear when to rebrand a business – your brand just doesn’t feel sharp  and modern anymore. But sometimes it’s grey. Maybe you just need a brand refresh? Our  creative director Jon Radich looks at your options. When you start out, you have to make assumptions about… Read More