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2023: Embrace the lemons

By Jon Raduch, Creative Director   The talk of recession across our news feeds is seeing business leaders review their marketing strategies for 2023… exactly where to adjust, ramp up or go cautiously. Embracing the lemons and learning from past downturns is the positive advice from one London agency. In the field of marketing and… Read More

Digital advertising: static or moving image?

By Jon Raduch, Creative Director   There’s a lot of debate about the best format for digital advertising campaigns. Video is getting the all the limelight at the moment, but is it really the best format for every context? When is a static image a more effective choice? The answer lies in which channel you… Read More

What is a brand?

By Jon Raduch, Creative Director   The definition of branding keeps evolving, as creatives and strategists innovate in brand experience. We take a quick trip back in time to understand its context and its meaning today. Whether it was the Egyptians branding cattle or ancient brickmakers stamping bricks – logos, marks or signatures are an… Read More

A rebrand versus a brand refresh

By Jon Raduch, Creative Director   Sometimes it’s very clear when to rebrand a business – your brand just doesn’t feel sharp  and modern anymore. But sometimes it’s grey. Maybe you just need a brand refresh? Our  creative director Jon Radich looks at your options. When you start out, you have to make assumptions about… Read More